The concept of Chick Delay is simple:
- Every Saturday night, put in a catering order for a bunch of Chick-Fil-A sandwiches. Keep it simple–just order the basic sandwich.
- People will be desperate for these sandwiches on Sundays, so there’s really no need to invest in processes like flash freezing or warmers, just throw them into a box, pile them up on your sofa, whatever.
- Set up your stand sometime around 10 or 11 am on Sunday morning and start selling the stale sandwiches at a 20% markup. Don’t get greedy with the price–people are going to have unrealistic quality expectations if they are paying too much.
- You may even want to look into using the Chick-Fil-A parking lot since they aren’t using it. See how many sandwiches you can sell before the police shut you down.