I Was Wrong

Ok, not really in this instance, but a couple of years ago I wrote a little post on why I give full articles in my feed. I think that, at least for the time it was written, this was a reasonable and logical notion.

Things are different now.

At the time, RSS was the best thing going. For many of us, it still is. I love RSS and Google Reader and still rely on them pretty heavily to keep up with the sites and blogs I follow. But the rules of the game have definitely changed in the last couple of years. I’ve noticed much more traffic being driven by Twitter and Facebook than feed readers ever did. I think the question to ask now is whether your audience and the market as a whole are more likely to follow your blog with RSS or with Facebook or Twitter.

Obviously, there’s no way to get a full feed on a Tweet, so that’s not an issue. But the way Facebook handles blog integration through the Notes application means you probably don’t want to give full feeds there either. If you do, you aren’t leaving any reason at all for anyone to visit your site. Post on Facebook, comment on Facebook, and stay on Facebook–that’s what I’d do.

I’m going back to summaries only in my feed. I think the best strategy these days may be to write a good headline, get an interesting thought or two in the first couple of sentences (thanks for the practice Twitter), and pull people in to your site that way. I also found a nice little plugin that integrates Facebook comments straight to your blog.

Interested to see how this little experiment plays out. I can always switch back later.

  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Tumblr
  • LinkedIn
  • Google Bookmarks
  • Print
  • email