Amazon’s Table Announcement…Let’s Get To The Important Part

Pricing.

The E-Ink Kindle is now only $79. Yeah…$79. That’s with “special offers.” For me, upgrading to the $100 version seems worth it because you can play mp3s and it has a touch screen.

And what about their new Android tablet?

The Kindle Fire 7″ tablet is $200. That’s right…a high functioning Android tablet for $200. That’s less than 50% of what the iPad costs. I was excited to get the Acer Iconia for $300 with a coupon earlier this summer. It seems like Amazon is going to basically give these things away knowing they can make it up on the back end by selling content through the stores that are tightly integrated with the device.

If I didn’t already have a tablet, I’d jump all over one of these. They are going to be great little media consumption devices. All the other things you can do with them are just going to be bonuses. I think Amazon is making a great bet here by leaving off the stuff most people don’t really care about for a tablet. I’ve never even considered using the camera on my tablet for instance.

iPad killer? No.

iPad competitor? I don’t think so.

I think Amazon just put this device out at a crazy low price with a strong brand behind it that will expand the market for tablet devices, and I think they are going to own the lion’s share of the new market growth.

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