Scott Adcox

The next time someone thinks you are crazy for going on a “short” 10 mile run or spending three hours on your bike, let them know about Charlie Wittmack’s World Triathlon.

12,000 miles total, beginning with a 275 mile swim down the River Thames and ending with a climb of Mt. Everest. And sandwiched in between:

The 9,000-mile bike ride might seem relatively easy compared with the swim and the climb up Everest, but even there Wittmack has his work cut out for him.

“I have to get to the border of China and Kyrgystan by the end of October in order to get over the Tibetan plateau to India,” Wittmack said. “I’ll be riding over harsh deserts through areas with political instability.”

So…(talking to myself now)…you probably can squeeze in that workout today you’re not sure you have time for.

Don’t be surprised if you see more stuff like this as school administrators realize that rugby is not only a very affordable sport to promote in comparison with other sports, but it’s also relatively safe and full of positive life lessons:

“There’s a new attitude in the house,” Del Valle said. “The girls are taking ownership. Rugby promotes character, trust, loyalty and honor. You represent your program on and off the pitch.

HT: ScrumhalfConnection and RugbyBuzz

Check out the beta of Soluto. It’s a pretty cool idea–it monitors your PC at startup to find out what’s being loaded. After your computer starts, Soluto gives you a report of what was loaded, how long it took to load each program, and give you suggestions on which programs could be removed from your startup routine to not only speed up boot time, but also keep your machine running faster. All suggestions are based on the actions other users have taken with the same programs.

If you are running WordPress, version 3 is out. Some good stuff here like custom post types, which make it pretty much a full fledged CMS, and bulk updates of plugins. Nice.

And finally, here’s a great deal on a 7″ digital photo frame

Chick-fil-A does marketing right.

Thanks to a heads up from CouponKatie, we were treated to a sneak preview of Chik-Fil-A’s new spicy chicken sandwich for lunch yesterday, a week before they plan to make it available on the menu. Ok, that’s great. But they did a great job of marketing this new product. So despite being delicious (it was), they’ve also created a buzz:

• The restaurant had special tables set up (with place settings) for those who had made “reservations” to try the new sandwich. There was also a hostess to take you to your seat and bring you your food. We heard at least two other parties ask our hostess what it was all about–a perfect opportunity for her to tell them all about the new spicy chicken sandwich and that it was not available yet. Manufactured scarcity and creation of a group/tribe!
• Every time an order for a spicy chicken sandwich was ready, someone behind the counter would shout, “Spicy chicken sandwich for (whoever)!” There’s no telling how many people stood in line between the hours of 11:00 and 14:00 yesterday who wished they could also order a spicy chicken sandwich, if only they were special enough.
• Our sandwiches were “upgraded for free” with cheddar jack cheese, tomatoes, and lettuce. I’m sure all of these will not come on the stock sandwich once it’s on the menu, but after you’ve had a “deluxe”, are you really willing to go back? Remember, Elaine had never sat in first class before, but Jerry had. He couldn’t go back to coach, but she could.

So props to Chik-fil-A for creating a good product–it really was good. But what a great marketing job. I hope more companies become savvy to these type tactics. It’s in their best interest, and people with reservations love that kind of treatment. They sometimes even write complimentary blog posts about these experiences–more free marketing!

My friend Jen is a native of the Gulf Coast and was directly involved in mobilizing medical care for people affected by Hurricane Katrina. She’s now spearheading an enormous effort to mobilize individuals to participate in getting the Gulf Coast cleaned up…now!

This is a completely grassroots effort to do something besides waiting on big government bureaucracies or relying on BP to take action by using toxic materials.

There’s a website with more information on possible solutions that can be implemented and information on how you can donate to help purchase non-toxic materials to rapidly devour the oil and turn it into dirt while compensating local fishermen, charter captains, etc. to disperse the cleanup materials.

In addition to donating, please post this on your blog, tweet it, buzz it, Facebook it–whatever it takes to get the word out, especially to those who live on the Gulf Coast and have boots on the ground.

Here’s the email I received from Jen:

Dear Friends,

It’s Friday on Memorial Day Weekend. How hard will the Oil Spill weigh on your mind this weekend? Do something before you leave today!! And share this message with everyone you know, encouraging them to get involved and give – today!

Like the rest of my friends and family on the coast, I’ve never been one to sit and wait for anyone to take care of me. The problem in the wake of the BP oil catastrophe in our Gulf of Mexico, is that no one knows really how to “take care of this”. That stops now. I’m done watching in horror as BP makes a bad situation worse with the toxic dispersant Corexit, destroying and forever altering life as we know, life as the delicate sea creatures in the Gulf know it. And I’m done watching the government, USCG and local officials do their dance around BP, talking a good game but accomplishing very little. I’m done watching images of the marshes and wetlands die, and doing nothing about it.

You can join me. You must join me. This morning my team launched: http://cleanthegulfnow.org/ which is a site dedicated to educating the public with the truth about the oil spill and behind the scenes information BP doesn’t want us to know. We are issuing a call to action to contact your local representative to demand BP stop using Corexit immediately, demand they start buying products we already know work (like the Aabaco product described on the site), and demand that the USCG step aside and allow access for all citizens (including and especially the press) to the damaged site to document and tell us all the truth about the extent of damage.

Finally, and most importantly, we are collecting donations to purchase these nontoxic remedies ourselves and will utilize local, out of work fisherman and charter captains to put the product out along affected coastline. Aabaco can produce product at a daily rate that will cost $150,000 each day to buy all they have. Add shipping and compensation for the fishermen who will be dispersing and my goal is to raise a minimum $500,000/day. Any excess will be used to purchase new products we learn about which are safe and nontoxic as well. Information can be found on the site above. The sooner we start collecting the sooner we can start placing orders and using the product. Our goal is to deploy product JUNE 5.

Please – get involved. We need help on this in multiple ways. The $500,000/day goal is ambitious, but I know we can do it. Call your contacts at gulf coast businesses who are impacted. Call everyone you know. Send this email to everyone you know. If people gave at a rate of $100 each day, we’d only need 5,000 people donating. I know there are FAR more people across our country who would jump at the chance to donate to a cause that went directly to cleaning up the coast.

Follow us on Twitter: http://twitter.com/cleanthegulfnow

Finally – share your ideas, questions and thoughts with us. We need you all. Together we are better.

Remember the words of Margaret Mead:

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.

Thank you all!

Jen

Here’s my buddy Sam on NASA TV talking about the batteries the latest shuttle mission took up to the International Space Station. It’s ok…I zoned out a little when he was giving the dimensions too. I woke up when I heard about the nickel hydrogen cells. But after that it was all “blah blah blah….lasers….blah blah blah….ball bearings”.

Lasers and ball bearings are what basically run the whole shuttle.

Sam’s a super smart guy–the first person I consult whenever I have a battery question or can’t find my charger.

Just kidding you, Sam. As I’ve said before, I’m pretty much in awe of anyone who work in the space program. To me, it’s as if each of them could build a shuttle by hand all by themselves. Hopefully, the fact that both of my readers will now see this video will help propel you to fame!

Just a quick reminder that tomorrow night is the throwback baseball game at Farragut High School benefiting the National Parkinson Foundation. If you can, go out to support this cause and see some great baseball!

My buddy Pat Dorwin was a member of the 1982 State Championship game at Farragut and has been diagnosed with Parkinson’s. He’s been heavily involved in organizing this game.

There’s a throwback high school baseball game coming to Knoxville. In April 2010, Farragut and Karns will play a game to benefit Parkinson’s research. I got the heads up from my one of my rugby buddies, Pat Dorwin. Pat played on the 1982 Farragut State Championship team and later was a fixture for the Knoxville Possums. One word to describe Pat–”wheels”.

Both Pat and his younger brother have both been diagnosed with Parkinson’s, and this is a great effort to not only recognize their accomplishments as athletes, but to use it as a platform to raise money for research.

I’ll be posting more on this as the date nears, but it’s cool that they’ve been able to put this game together.

For more information on Parkinson’s disease visit The National Parkinson Foundation.

If you aren’t familiar with Reckless Kelly you should check them out. They really are great.

My buddy Doug is the fight director for a local organization with an MMA fight card coming up next Friday. Local MMA fans who would like to see more events in East Tennessee should check it out!

Doug worked really hard to bring legitimate MMA fighting to Tennessee. I’ve seen him in many bouts myself, though none of them sanctioned, and participated along side him in a few Battle Royals.