Twitter is still growing every day, and it’s harder and harder to get noticed and recognized there. No matter what niche you are trying to target with your marketing efforts, it seems like it’s more difficult to build a following among anyone other than the people who are also marketing in that niche.
I was looking over my “New Followers” emails over the weekend and checking out the profiles of some of the people who looked like they may have a motive for using Twitter other than selling me something. There weren’t many to be found. But I did find a new niche. It was serendipitous!
The untapped niche on Twitter is…
People who are just being themselves and not pushing a sales pitch until I want to vomit at the thought of the idea of owning whatever they are selling.
If you are moderately interesting, I’m going to be much more likely to pay attention to what you are trying to sell me when you finally, after gaining my trust, try to sell it. I’m a tightwad, so I won’t pay that much attention, but at least I’ll pay more attention.
If you are really into fitness (or web applications, or politics, or music, or fill_in_the_blank), that’s awesome. Me too. But I don’t want to hear someone talk about one single subject all the time in real life. Why would I want that on Twitter? If you can’t talk about anything else over a cup of coffee, you are probably obnoxious and boring.
And so is your Twitter account.