Doing More With Less Since 1972

Tag: marketing

Daily Reading List — June 17th

10 Chrome extensions you didn’t know existed but should be using | Android Central

Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software Market – I think the best point here is that it sets Microsoft in the sweet spot between Google and Facebook in the enterprise.

Of course, so did Yammer (potentially). 🙁

20 Business Lessons You Don’t Want To Learn The Hard Way

Script to parse and dump a sitemap

Mobile marketing statistics 2016

Against The Cult Of Travel, Or What Everyone Gets Wrong About The Hobbit | The Art Of Manliness

"Crooked" Hillary & The Coming Convention Coups

Why the Future of Work Is Remote – You may not like it, but Brother, you better learn to love it. 'Cause it's the best thing going today.

Another Daggum Link Dump!

‘Blue Christmas’ drug bust targets illegal prescription drug sales in Brevard – Big day tomorrow for mugshots!

Tools vs insight – I am Jack’s complete astonishment that Seth Godin can come up with these amazing posts for his blog on a daily basis. I would read it in a box, and I would read it with a fox.

Does Beer Affect Your Training? – I was warned not to read this, but I did anyway. Dammit.

Rethinking the Value of the Brick Run for Long Course Triathlon – And here I was thinking I was bucking the system by doing “rested bricks” on the weekends. Sounds like I may have been on to something.

How to Make a Citizen’s Arrest – Yes!

If Everyone Else is Such an Idiot, How Come You’re Not Rich? – Atlantic Mobile – Great article from someone who is NOT an idiot.

Stop Trying to Coach People Who Shouldn’t Be Coached! – This applies to so many people in so many situations. And I’ve been all four of these people at one time or another as well. I try my best to be coachable though.

Proper Pacing for Your Best Run – I’ve always just used HR control on the bike and tried to build a good run with negative splits with whatever I had left. There are some good ideas here I could definitely use to improve at different distances.

Cuba Libre! – Check out @hungrymother featured in this article!

A Food Label That Actually Teaches You About Food – There should be a “nom nom” graph on there somewhere too.

Google’s Moats, “The Wire” Reviewed, and Hagar Abduction Link Dump

Android as Google’s Moat – I like this take on Android as a defensive product for Google. I also like what that implies for us as consumers–costs keep decreasing while functionality keeps increasing. Can you believe someone wanted to charge for a web browser at one time? Now there are several free browsers, and they are still trying to out-do each other in features and speed!

The Quintessentially Victorian Vision of Ogden’s “The Wire” – Brilliant. Absolutely brilliant.

Are We Better Off Today? – Definitely. I think the problem is that we have a skewed idea of "comfortable". If I have food in my belly and shoes (hopefully some $1 Old Navy flip-flops) on my feet and I'm not bleeding, chances are I'd say I'm comfortable.

6 Common E-Mail Marketing Mistakes Small Businesses Make – Read the bold points as a checklist before you hit send.

Integration Of Google Voice and Sprint – A daddy of an announcement. Now…do I have to pick one number or the other to have seamless integration? I like having both.

"Red" rocker Sammy Hagar says abducted by aliens – Still trying to "Out-Dave" DRL. You sir, are no David Lee Roth

NYT’s DIgital Pricing Plan Discriminates By Device – Alternate Headline: Requiem to an Ass Biter.

I’m reading– January 5th through January 6th

How to get Fat as Fast as Possible (losing weight humor) | 3 Boys And A Dog – How to get Fat as Fast as Possible: Woot! I'm batting 1.000 so far this year!

The most reliable (and unreliable) blogging services on the Web – These rank almost exactly as I would have expected. I kinda sorta don't get Tumblr. Is is like the midpoint between a blog and Twitter?

RunKeeper With Heart Rate Monitoring! – This almost makes me glad I need a new HRM. I hate having to buy a new one, but it's very cool that I can get one to work with RunKeeper!

How Bad Movies Get Seen By So Many People – I get accused of being a movie snob sometimes. Whatever. I don't have a lot of time to spend watching movies, and even if I did, it's not what I want to do with a lot of my time. So I'm not that interested in wasting my movie time on a recycled story or bad writing/acting.

Early Infant “Reading“ With Larry Sanger – Web’s – They really do have fun too. Learning doesn't "suck" until it's made to suck.

Global Food-Price Index Hits Record – Of course, there is no inflation. None. In fact, we need to continue to worry about deflation and "stimulate" the economy by printing more money. Got it?

Changing Huckleberry Finn – A Travesty – Anyone who thinks this is a good idea needs to read the book (again). If they still think it's a good idea, their literacy is questionable.

Stuff You Should See– October 13th through October 28th

‘Stranger Danger’ and the Decline of Halloween – "We can kill off Halloween, or we can accept that it isn't dangerous and give it back to the kids. Then maybe we can start giving them back the rest of their childhoods, too."

Amazing Beans: Black Lentils/Kidney/Garbanzo – Giving this a shot soon.

YOU are Superman – Mamapedia™ Voices – “If eight park moms and one visionary principal could pull our little neighborhood school out of its twenty-five year nose-dive, surely others could do the same thing. If Waiting for Superman could spark a national grassroots school reform movement that would pull us all out of the giant mess we’re in, now wouldn’t that be something?”

A ‘Do-Over’ on the Mortgage Market? Project Mayhem Fallout – I won't even entertain the idea, but it's an entertaining read.

If Every Website Got A Dramatic Movie Adaptation – Damned clever.

3 Simple Ways You’re Missing Out On Mobile – Great post by my buddy Gavin!

KFC May Do Chicken Right, But…

Chick-fil-A does marketing right.

Thanks to a heads up from CouponKatie, we were treated to a sneak preview of Chik-Fil-A’s new spicy chicken sandwich for lunch yesterday, a week before they plan to make it available on the menu. Ok, that’s great. But they did a great job of marketing this new product. So despite being delicious (it was), they’ve also created a buzz:

  • The restaurant had special tables set up (with place settings) for those who had made “reservations” to try the new sandwich. There was also a hostess to take you to your seat and bring you your food. We heard at least two other parties ask our hostess what it was all about–a perfect opportunity for her to tell them all about the new spicy chicken sandwich and that it was not available yet. Manufactured scarcity and creation of a group/tribe!
  • Every time an order for a spicy chicken sandwich was ready, someone behind the counter would shout, “Spicy chicken sandwich for (whoever)!” There’s no telling how many people stood in line between the hours of 11:00 and 14:00 yesterday who wished they could also order a spicy chicken sandwich, if only they were special enough.
  • Our sandwiches were “upgraded for free” with cheddar jack cheese, tomatoes, and lettuce. I’m sure all of these will not come on the stock sandwich once it’s on the menu, but after you’ve had a “deluxe”, are you really willing to go back? Remember, Elaine had never sat in first class before, but Jerry had. He couldn’t go back to coach, but she could.

So props to Chik-fil-A for creating a good product–it really was good. But what a great marketing job. I hope more companies become savvy to these type tactics. It’s in their best interest, and people with reservations love that kind of treatment. They sometimes even write complimentary blog posts about these experiences–more free marketing!

Stuff You Should See– February 5th through February 11th

9 Studies That the Anti-Vaccination Movement Says Show Links or Bury the Truth – And a few notes on them. I don't understand the Latin parts, but I think the idea here is that these things keep a lot of people from getting really bad diseases, err, alive.

iPhone Is Buzz Compatible While Most Android Phones Aren’t – "Currently there is only an estimated 28% of Android devices in use that are capable of taking full advantage of these services. This is due to the fact that lower Android versions browser does not support HTML5, although the gears requirement is meet". How's that for ironic and frustrating?

Google Buzz in Enterprise – Will Need to Overcome Google Apps Limitations – More on Google Buzz in the Enterprise. This argument against it (for now) makes sense

A Butcher’s Tips for Avoiding Cuts in the Kitchen – We just bought a knife sharpener, and it scares me to have blades that will actually cut things now. Although, a sharp blade is probably safer.

A newspaper starts exiting the Web – Huh?! I guess if you're trying to kill your newspaper, it's better to kill it as quickly as possible instead of letting it suffer.

A “Miss Me” Billboard I Can Get Behind – For realz.

5 Reasons Why Google Buzz Will Fail – Funny!!!!

Consumer debt will hold back spending, holding back economic growth. – Don't be ridiculous. We just have to "get banks lending again". Right.

Delicious Link Dump– December 29th through December 30th

Calendar Reform – I’m all for it. But can we please keep Congress away from it? I like the idea of WorldDay, which would fall outside the calendar and not be a marked day at all (Friday, Saturday, WorldDay, Sunday) once a year. That should help it get bilateral acceptance, right?

Go to Nashvegas with Gavin Baker – That’s not an insult, it’s for real. He’s heading to Social Fresh. Details are at his place after the link.

Sonrisa Salvaje – I’d totally forgotten DLR made this record. Can I write this off as an education expense to learn Spanish?

I’m Going To Turn My Grandmother Into A Radical Libertarian – I’m down like four flat tires. I don’t have much hell to unleash, but I’ll do what I can.

Van Halen-Panama – Get your New Year’s party started early

Great Examples Of Coming Soon Pages And How To Create Yours – Some great examples here. They are probably more promising than the actual websites will be once they are launched. Still, I could use something like this. I have hundreds of ideas that are in “coming soon” state, and I’m adding more and more every day.

Songbird – Ahhh…synchs with Android. Likey.

The best series of the decade – I’m sorry. I’m not going to argue the placement of any of these series in this list. I’ll just say this and end it–if you don’t have The Wire (the best show in the history of television) anywhere in the list, you aren’t qualified to compile a list of TV shows. I hate to be mean, but that’s just the truth.

Delicious Link Dump– December 15th through December 17th

8 More PowerPoint Train Wrecks – I went to a great 2 day coaching clinic last weekend. About 10 minutes of the 2 days included the use of PowerPoint. Coincidence?

In Search Of Clark Griswold’s House – You have to check every single light individually.

Carbonhagen Meltdown – LOL! “…riots, madness, styrofoam cups, people eating meat, real fur coats, CFC-laden hairspray cans, it’s crazy.”

STOP!

45 Free Online Computer Science Courses | – Street Fighting Mathematics? I’m in.

In pictures: Zambia’s leading lady in the ring – My buddy I.B. sent me this. He’s an Indian guy who grew up in Zambia and has a British accent. He also wrote the first code editor I’m aware of that allowed you to highlight and comment a complete block of code.

With U.S. Opportunities Dim, Expats Return Home – That’s a relief. Now we don’t have to worry about them taking our jobs. Oh…wait a minute…

Delicious Link Dump– November 10th through November 17th

Union troubled by Eagle Scout project in Allentown – How dare you do something for free that these guys won't do for less than $15/hour!

Bernanke reassures markets on dollar – Uh-oh. The dreaded "vote of confidence." That means there's a committee already formed to find a new coach.

A phpBB to bbPress database converter « – But first you have to install 0.7, convert, then upgrade to 0.8, then upgrade to 1.02. Ironically, it seems completely worth it.

The 7 Harsh Realities of Social Media Marketing – Some good stuff here

Can the Government Save the Airlines? – What the airlines need are a few more stylin', profilin', limousine riding, jet flying, kiss-stealing, wheelin' n' dealin' sons of guns like Ric Flair!

Training the Mind to Run Right Through the Winter – Looking forward to not having this problem.

BeautifulPeople.com – I see absolutely nothing wrong with this. It's smart.

Happy Holidays: Google Offers Free WiFi At 47 Airports – Cool. I wish this were the norm, and I suspect it will be one day very soon.

Delicious Link Dump– November 1st through November 4th

Twitter Shenanigans in Brevard County – I suspect someone may be overestimating their relevancy. I just haven't been here long enough to determine who that is in this case.

Welcome to Marikafka County, Arizona – Where the only way you can protect your attorney/client privilege is to waive your attorney/client privilege. This video of a court official stealing documents from a defense attorney's desk is unbelievable. Even more insane is what followed.

Amazon Turns On The Twitter Pump To Fuel Referral Fees – This is a good thing! People who are using their Twitter feeds just to sell will be ignored anyway. But if you're using it to genuinely recommend/refer people to cool products, they should recognize that. Nothing wrong with getting a little juice for helping them out.

Gore’s Dual Role in Spotlight – Back in college they called him "Double Down"–he was known for replacing most of the cards in the deck with aces.

Fire Your Clients! – Maybe good advice for people outside of real estate as well.

Dismantling America: Part II – Thomas Sowell's got smarts real good. If you don't subscribe to his RSS feed, well…you don't got them kinda smarts.

iPhone vs. I Phone – Is it a coincidence I went with an Android phone? Probably, but still…

Google Wave User’s Guide – Alternate title: Sudoku For Optimists

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