Doing More With Less Since 1972

Tag: Seth Godin

Higher Education, Value, and Marketing

I know everybody already reads Seth Godin, but I wanted to link out to today’s post by him anyway. He may be 10 years or so ahead of his time, but I think he’s hit the nail on the head:

Back before the digital revolution, access to information was an issue. The size of the library mattered. One reason to go to college was to get access. Today, that access is worth a lot less. The valuable things people take away from college are interactions with great minds (usually professors who actually teach and actually care) and non-class activities that shape them as people.


Seth Godin

Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn’t.

This is just contrarian enought that I can agree with every single word.

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