Microsoft and Facebook Need To Go One Step Further

Today’s event hosted by Microsoft and Facebook highlighted some changes coming to Bing that will factor in your social group opinions, Facebook “Likes”, into your search results. That’s great, and it’s definitely a step in the right direction, but…

Just because your FB friends like something doesn’t mean it’s something you would like. Being friends with someone doesn’t necessarily mean you respect their opinion on sushi or books. How about a option to tell FB whether or not you want an individuals opinions factored in to your search results? It sounds like they are going to algorithmically figure out who the experts are, but FB’s whole model with photos and groups is sort of built on the idea that humans can organize this data much better than a computer.

And don’t look now, but Facebook has just given all of those people who’ve been calling for a “Dislike” button for all these years a platform to stand on. The “Like” button is great for steering me towards products and services I should buy, but what about steering me away from products I should avoid? If I’m looking at a vacuum cleaner and one of my trusted friends bought one last year and hated it, shouldn’t that factor into my decision to purchase it as equally as the opinion of my friend who bought and loved it?

Again, a huge step in the right direction, so I’m not hating on what they are trying to do. This is going to push Google to really step it up. If Google Me (or whatever it is called) doesn’t catch on, Big G could be put on the ropes a little with this innovation.

Side note: I got a kick out of Zuck calling Microsoft the underdog. I’m sure Bill Gates appreciated that compliment.

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